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Let's Get Digital
Published by Mid-Atlantic Society of Association Executives and Michigan Society of Association Executives



Summary
The shift to mobile and social is no longer something that will happen or is happening; the shift happened. 71% of internet usage now happens on mobile and the predominant internet activity on mobile is social. For many of us, our phones are the first thing we pick up in the morning and the last thing we put down at night. As a result, your association has more moments throughout the day to connect with members and prospects than ever before.

In this presentation, you will learn:
• How to boost your search engine rankings and make your association more visible online
• How to leverage the power of social advertising to drive leads and grow membership and event attendance
• How to retarget your website visitors on their social media news feeds to create multiple touch points and build brand awareness
• How to tap into social influencers to expand your association’s outreach and drive conversation around your cause

Presenters
Jon Kinsella
Jon is the Senior Marketing Strategy Manager at AH. With #thinksocial as his rallying cry, Jon Kinsella helps associations and nonprofits achieve their missions, enhance their brands, and tell their story through digital marketing. He consults and drives digital marketing strategy for AH’s client partners and has been the mastermind behind some of AH’s best-performing digital marketing campaigns. Jon has presented at conferences like the Mid-Atlantic Society of Association Executives (MASAE)...More
How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

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Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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On-Demand Programs
Let's Get Digital (Credit: ASAE)
Published on 5/8/2018
 
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