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Refreshing Your Exhibit Hall
Published by Illinois Society of Association Executives and Michigan Society of Association Executives

Your convention registration is great (hopefully!), but darn it, participants are staying out of the exhibit hall in droves. Perhaps it's you. Well, your approach to the exhibit hall. Does it look like it did ten years ago? Are you doing the same thing over and over expecting different results?

Dana L. Saal, CMP, CAE, Saal Meeting Consulting, will describe how to rethink how you think about participants, exhibitors and that happy occasion of a bustling exhibit hall.

Following this webinar, participants should be able to:
  1. Define and discuss the objectives for each exhibit hall stakeholder-participants, exhibitors and the association.
  2. Describe the characteristics of all stakeholders that inform their relationship to the exhibit hall.
  3. Design an event agenda that balances exhibit hall time with all other event requirements.
  4. Design the exhibit hall floor plan and atmosphere so that it encourages desired behaviors.

Dana Saal
Dana L. Saal, CMP, CAE, Meeting Planning Coach, Saal Meeting Consulting, has been a meeting professional since 1986. She has worked with a variety of trade and professional associations as a full-time employee, a freelance planner and now a consultant/coach.

Dana is an expert in the design and execution of association meetings, with a record of increased participant satisfaction and registrations. She is adept at identifying a challenge and discerning a solution, a skill she uses as a...More

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Refreshing Your Exhibit Hall (Credit: ASAE)
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Refreshing Your Convention (Credit: ASAE, 1 (CMP))
Published on 2/4/2016
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