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Social Media Analytics
Published by Florida Society of Association Executives and Michigan Society of Association Executives

Join Heidi Otway, Vice President, Public Relations & Social Media and Sarah Tyson, Social Media Manager at SalterMitchellPR for a discussion about embracing the power of social media analytics. With the right data, associations can gauge what’s working to engage key audiences, grow membership and prompt event participation. Heidi Otway and Sarah Tyson will walk attendees through the process of using social media analytics — from determining what to measure, to leaning on third-party tools to capture additional insights, to producing clear and concise reports for senior management.

Heidi Otway
Heidi Otway is the Vice President and Director of Public Relations and Social Media at SalterMitchellPR. She is experienced in all aspects of media strategy, communications planning, and community engagement. In addition to being a former journalist...More
Sarah Tyson
Sarah Tyson is the Social Media Manager and guru at SalterMitchellPR. Her expertise in targeted digital media has fueled numerous successful social media campaigns, and she routinely exceeds project goals for audience growth and engagement. During...More
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Social Media Analytics (Credit: ASAE)
Published on 3/23/2017
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