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Refreshing Your Convention

Published by Illinois Society of Association Executives
and Michigan Society of Association Executives

Does your 123rd Annual Convention look a lot like your 112th Annual Convention? Or perhaps your 26th Annual Convention looks a lot like your 122nd. Association convention attendees’ expectations have changed in the last 11, or even four years. It’s time your Convention changes, too.

If you’re honest with yourself, you already know this. In fact, your convention-planning template is dog-eared—you simply change the dates, the location and the names of the sessions and speakers. It’s easy, it’s comfortable and people still show up.

However…is your fill-in-the-blank version of convention planning what your target audience really wants? If you had all the time you wish, you know that some convention TLC will energize participants who will then spread the news about the IMPROVED 124th Annual Convention!

You can get there more easily than you think. You will learn how to refresh your convention by walking through these three steps: identifying why it’s underperforming, persuading reluctant decision-makers about the benefits of refreshing, and implementing a series of low-cost, high-impact updates.

Key Takeaways
  • Identify possible reasons why the event is underperforming.
  • Convince stakeholders that change is needed—now.
  • List ways to make a big impact on a low budget.
  • List resources that will facilitate refreshing your meeting.

Attendee Feedback:
"Perfect. Lots of great information."
"Have more of these webinars! I love them."
"Very well done, excellent content. We will use what we learned to improve our events."

cmp logo Illinois Society of Association Executives is a CMP Preferred Provider. The program(s) identified with the CMP Preferred Provider logo meet the requirements to receive continuing education (CE) credit for the Certified Meeting Professional (CMP) credential. Attendees will receive 1.0 CE.

Note: This program is not endorsed, accredited, or affiliated with the Convention Industry Council or the CMP Program. Applicants may receive CE credit for attending any program that meets eligibility requirements of the CMP Program. There are no specific individual courses required as part of the applications –selection of eligible education is up to the applicant based on his/her needs.

CAE exam and renewal applicants can use a maximum of 50% of their application hours from self-study programs.

Dana Saal

Dana L. Saal, CMP, CAE, Meeting Planning Coach, Saal Meeting Consulting, has been a meeting professional since 1986. She has... Read More

Originally Published
February 4, 2016

Program Titles and Supporting Materials
This program contains the following components:
  • Refreshing Your Convention - Video
  • Refreshing Your Convention - Audio
  • Refreshing Your Convention - PPT Handout
  • Refreshing Your Convention - Convention Outline
  • Webinar Chat Transcript

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

 Click on jurisdiction for specific details  

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