Share this program:

On Demand

Association Storytelling

Share this program:

Date Published

November 7, 2019


Michigan Society of Association Executives


Membership Growth


For immediate assistance please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.


We will discuss how audio and video tools of today can help enhance and lead your storytelling capabilities to help further your association goals and help grow membership. Paul will demonstrate techniques and tips to spark storytelling and explain how it fits into marketing and recruitment strategies.

Learning Objectives:

1. Identify the versatility of video and how it can be used tactically in your messaging
2. Discuss the fast, easy and inexpensive way to create a podcast
3. Identify how to discern develop an overall strategy to reach your specific audience

Expand summary
back to top


Paul Schmidt

Paul Schmidt has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose... Read More

back to top

Program Titles and Supporting Materials

This program contains the following components:

Association Storytelling - Handout
Association Storytelling - Video Presentation
back to top


If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

back to top

How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

back to top


Refund Policy
SeminarWeb and Michigan Society of Association Executives programs are non-refundable.

Privacy Statement
We respect and are committed to protecting your privacy. Read Statement.