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VALUE PRICED: $45 for members | $75 for guests

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On-Demand Webinars

Personal Customer Service in a Digital Age

What You Will Learn

  • Learn how to effectively blend digital tools and self-service platforms with a personalized, memorable customer service experience
  • Recognize opportunities to elevate both online and in-person interactions to meet the expectations of today's tech-savvy members
  • Apply practical strategies to strengthen member or customer satisfaction, manage feedback, and foster loyalty in a digital-first environment

Share this program:

What You Will Learn

  • Learn how to effectively blend digital tools and self-service platforms with a personalized, memorable customer service experience
  • Recognize opportunities to elevate both online and in-person interactions to meet the expectations of today's tech-savvy members
  • Apply practical strategies to strengthen member or customer satisfaction, manage feedback, and foster loyalty in a digital-first environment

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Price

$45 USD for Association Member
$75 USD for Non-member

60 minutes
Date Published

April 14, 2026

Publisher

Florida Society of Association Executives

Subjects

Communications, Customer Service, Technology

Questions

For immediate assistance please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

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Summary

In a world where automation, AI, and self-service tools are becoming the norm, exceptional human customer service stands out more than ever. This session explores how today’s teams can deliver personalized, memorable experiences—without sacrificing efficiency or the benefits of modern technology.

Attendees will learn how to blend digital tools with genuine connection, recognize opportunities to elevate interactions, and adapt communication styles to meet the expectations of today’s tech-savvy members. From managing online reviews to crafting meaningful in-person moments, this class offers practical strategies to strengthen member/customer satisfaction and build lasting loyalty in a digital-first landscape. Whether you are in the membership arena, managing volunteers or selling to associations...ALL of these require stellar customer service to be successful.

SWOD-27444

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Presenters

Russ Webb, CAE

Russ Webb, CAE is the Executive Director of the Bay Area Apartment Association, having moved to the Tampa Bay Area in 2020... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Media Files
Personal Customer Service in a Digital Age - Video
Downloadable Files
Personal Customer Service in a Digital Age - Handout
Makeover Cheat Sheet - Handout
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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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Refund Policy
SeminarWeb and Michigan Society of Association Executives programs are non-refundable.

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CAE Registered ProviderMSAE is a CAE Registered Provider. The programs in this catalog meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program offered which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.