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VALUE PRICED: $45 for members | $75 for guests

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On-Demand Webinars

Partnering for Impact

How to Form Meaningful Partnerships to Help Your Bottom Line

What You Will Learn

  • Identify key components of a successful association-corporate partnership that can generate both revenue and in-kind support
  • Evaluate the broader benefits of strategic partnerships, including brand alignment, cost savings, and increased organizational visibility

Share this program:

What You Will Learn

  • Identify key components of a successful association-corporate partnership that can generate both revenue and in-kind support
  • Evaluate the broader benefits of strategic partnerships, including brand alignment, cost savings, and increased organizational visibility

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Price

$45 USD for Member
$75 USD for Non-member

60 minutes
Date Published

September 9, 2025

Publisher

New England Society of Association Executives

Subjects

Business Development, Business Strategy, Non-Dues Revenue, Strategic Partnerships

Questions

For immediate assistance please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

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Summary

Associations are always looking for new ways to increase revenue or provide relief from common budget line items. In this session, the presenter will share a compelling case study featuring a successful partnership between the U.S. Tennis Association of New England and Wilson Sporting Goods. This collaboration includes both cash and in-kind components, resulting in new revenue streams and significant cost savings that have effectively eliminated certain budget expenditures. Additionally, aligning with a prominent brand like Wilson has enhanced USTANE’s visibility and elevated its reputation within the broader community.

SWOD-25772

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Presenters

Alex Wesley

Alex Wesley is the Director of Marketing for U.S. Tennis Association of New England. An innovative and results-oriented... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Media Files
Partnering for Impact - Video
Downloadable Files
Partnering for Impact - Handout
Partnership Playbook - Handout
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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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CAE Registered ProviderMSAE is a CAE Registered Provider. The programs in this catalog meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program offered which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.