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On-Demand Webinars

Define Clarity

Six Essential Strategic Questions for Every Association Leader

What You Will Learn

  • Defining the six critical questions that drive strategic clarity and alignment for associations
  • Exploring how strategy is the action and decisions that undergird our strategic plans
  • Drafting initial answers to the six essential questions to build your own foundation for strategic clarity and alignment
  • Simplifying strategic decision-making by using the six questions as a filter for priorities and actions

Share this program:

What You Will Learn

  • Defining the six critical questions that drive strategic clarity and alignment for associations
  • Exploring how strategy is the action and decisions that undergird our strategic plans
  • Drafting initial answers to the six essential questions to build your own foundation for strategic clarity and alignment
  • Simplifying strategic decision-making by using the six questions as a filter for priorities and actions

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Price

$45 USD for Member
$75 USD for Non-member

60 minutes
Date Published

April 22, 2025

Publisher

Indiana Society of Association Executives

Subjects

Culture, Leadership, Strategic Planning

Questions

For immediate assistance please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

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Summary

Many associations and organizations have a strategic plan but lack the clarity needed to support it fully. Strategic clarity acts as the foundation for a successful plan—like the plate on which the entrees are served.

In this webinar, Mark will explore six critical questions every association must answer to achieve alignment and focus:
• Why do we exist?
• How will we behave?
• What do we do? (What business are we in?)
• How will we succeed? (Our three strategic anchors.)
• What is most important right now? (Our short-term rallying cry.)
• Who will do what?


Even seemingly simple questions can reveal diverse answers within an organization, leading to misalignment and inefficiency. These questions are drawn from Patrick Lencioni’s organizational health model and are designed to help leadership teams find alignment and drive success.

SWOD-24690

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Presenters

Mark Kenny

Mark's background is originally in corporate IT, followed by over 15 years as the founder of a software company, where he saw... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Media Files
Define Clarity - Video
Downloadable Files
Define Clarity - Handout
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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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CAE Registered ProviderMSAE is a CAE Registered Provider. The programs in this catalog meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program offered which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.