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On-Demand Webinars

5 Steps to Find Your Value Proposition

What You Will Learn

  • Identify two types of value propositions you need to utilize.
  • Learn how to define your value propositions.
  • Learn how to conduct market research for value and pricing.
  • Learn value-based sales and negotiation recommendations.

Share this program:

What You Will Learn

  • Identify two types of value propositions you need to utilize.
  • Learn how to define your value propositions.
  • Learn how to conduct market research for value and pricing.
  • Learn value-based sales and negotiation recommendations.

Register now for immediate access to this program.

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Price

$45 USD for Member
$75 USD for Non-member

60 minutes
Date Published

September 27, 2022

Publisher

Texas Society of Association Executives

Subjects

Events, Meetings

Questions

For immediate assistance please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

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Summary

Interested in presenting a future webinar for us? Submit your proposal by clicking here.

If we're being honest, COVID-19 has disrupted our association industry. Sure, many of us were on the path of digital transformation and rethinking our offerings, but our current global pandemic has certainly fast-tracked our need to evaluate our product landscape to match what our members and sponsors need. And with that comes the problem of pricing - how do we provide value and monetize what has been and what will be? Join us as we share the 5 steps your team needs to walk through when deciding to keep a product or establish a new one. This 5-step process can be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team will create.

SWOD-17690

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Presenters

Dr. Michael Tatonetti, CAE, CPP

Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Media Files
5 Steps to Find Your Value Proposition - Video
Downloadable Files
5 Steps to Find Your Value Proposition - Handout
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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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SeminarWeb and Michigan Society of Association Executives programs are non-refundable.

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CAE Registered ProviderMSAE is a CAE Registered Provider. The programs in this catalog meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program offered which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.