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The Science of Story

What You Will Learn

  • Discover why story matters to both YOUR AUDIENCE and YOUR BUSINESS
  • A simple framework for you to TELL BETTER STORIES
  • The most important component to make your story MORE ENGAGING

Share this program:

What You Will Learn

  • Discover why story matters to both YOUR AUDIENCE and YOUR BUSINESS
  • A simple framework for you to TELL BETTER STORIES
  • The most important component to make your story MORE ENGAGING

Register now for immediate access to this program.

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Price

$45 USD for Member
$75 USD for Non-member

60 minutes
Date Published

March 30, 2022

Publisher

Florida Society of Association Executives

Subjects

Communications, Marketing

Questions

For immediate assistance please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

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Summary

This talk shares the WHY story matters and examines the science behind how the human brain behaves. Effective Communication is critical in business and telling stories is a modern-day business necessity. There is a lot of noise and clutter to cut through to be heard and using stories can help both capture and maintain an audience's attention. This talk will share examples of the impact of telling stories rather than simply giving information as well as providing a simple and effective format for telling compelling stories that the audience can implement immediately.

SWOD-16680

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Presenters

Geoffrey Klein
President & CEO - nine dots

Geoffrey Klein, the Story Guy, is a Tedx speaker, an adjunct professor, and a visual content producer who helps people and... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Media Files
Video Presentation Replay
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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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CAE Registered ProviderMSAE is a CAE Registered Provider. The programs in this catalog meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program offered which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.