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On-Demand Webinars

The Exhibitor Upsell Blueprint

Small Tweaks, Big Revenue

What You Will Learn

  • Learn how to identify and target high-potential exhibitors for upselling opportunities
  • Gain skills to lead effective upsell conversations that align exhibitor goals with association opportunities
  • Develop strategies that maximize revenue growth without overhauling current processes

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What You Will Learn

  • Learn how to identify and target high-potential exhibitors for upselling opportunities
  • Gain skills to lead effective upsell conversations that align exhibitor goals with association opportunities
  • Develop strategies that maximize revenue growth without overhauling current processes

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Price

$45 USD for Association Member
$75 USD for Non-member

60 minutes
Date Published

July 14, 2026

Publisher

Texas Society of Association Executives

Questions

For immediate assistance please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

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Summary

Turning your existing exhibitor base into a powerful engine for year-round revenue growth doesn’t have to take a massive overhaul—just small, strategic adjustments to how you engage exhibitors. In this session, native Texan and co-founder of Beyond Booth Consulting, Julie Minnick, will discuss how to identify low-hanging fruit, tailor your outreach, and facilitate upsell conversations that bring value to both exhibitors and your association. Using practical insights and a detailed case study, you will walk away with a clear blueprint to maximize exhibitor ROI while strengthening their commitment to your organization.

SWOD-28224

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Presenters

Julie Minnick

Julie has worked with both associations and corporate clients throughout her career, with a focus on driving revenue and... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Media Files
The Exhibitor Upsell Blueprint - Video
Downloadable Files
The Exhibitor Upsell Blueprint - Handout
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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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CAE Registered ProviderMSAE is a CAE Registered Provider. The programs in this catalog meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program offered which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.