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VALUE PRICED: $45 for members | $75 for guests

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On-Demand Webinars

Say No to Boring: Create Messages That Connect

What You Will Learn

  • How to strike a natural balance between professional and approachable
  • Tailoring your messaging to what truly matters to your members
  • Use stories, imagery, and even a little humor to stand out and spark connection

Share this program:

What You Will Learn

  • How to strike a natural balance between professional and approachable
  • Tailoring your messaging to what truly matters to your members
  • Use stories, imagery, and even a little humor to stand out and spark connection

Register now for immediate access to this program.

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Price

$45 USD for Member
$75 USD for Non-member

60 minutes
Date Published

October 28, 2025

Publisher

New England Society of Association Executives

Subjects

Branding, Communication, Competitive Strategy, Engagement, Marketing

Questions

For immediate assistance please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

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Summary

Does your association's communication sometimes sound a little too buttoned-up? Maybe even like it was written by AI (Tech is great, but it shouldn't run the show)? You're not alone. In an effort to sound polished and professional, it’s easy to lose the spark that makes people feel something.

More than ever, members want to hear from real people who understand them, care about what they care about, and speak their language.

In this session, we’ll explore how to craft messages that are engaging, emotionally resonant, and rooted in your association’s core values, so they don’t just inform, they inspire. You’ll hear how one association is shaking things up and what their members are saying in response. We’ll also touch on how to use AI tools as creative helpers (not message-writers), so your communications sound more like you, and not a robot.

Whether you're writing emails, newsletters, presentations, or social posts, this webinar will help you connect with members (and other stakeholders) in a way that builds trust, strengthens community, and gets read.

Join us to bring personality and real human connection back into your messaging, without losing clarity or purpose.

SWOD-26148

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Presenters

Stacey Shipman

Stacey Shipman is a facilitator, stand-up comedian, and Director of Member & Sponsor Engagement at Northeast HR... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Media Files
Say No to Boring: Create Messages That Connect - Video
Downloadable Files
Say No to Boring: Create Messages That Connect - Handout
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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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CAE Registered ProviderMSAE is a CAE Registered Provider. The programs in this catalog meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program offered which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.