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VALUE PRICED: $45 for members | $75 for guests

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Select 'Register' and begin typing your first and last names and email address. (Your account will be associated with the email you have on record with MSAE.) The system should be able to identify you based on this information. If you have questions or require assistance, call 517.225.3886 or email hello@msae.info.

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Live Webinars

Why Every Association Should Be Podcasting

What You Will Learn

  • Explain the strategic value of podcasting for associations as a tool for member engagement, industry leadership, and year-round content delivery
  • Assess how podcasting can support an association’s broader marketing and communications strategy, including extending the reach of conferences, publications, and thought leadership
  • Describe the key components of launching an association podcast, including format selection, planning, production workflows, and resource considerations
  • Develop practical approaches for promoting and sustaining a podcast audience, leveraging existing association channels such as email, social media, and events
  • Identify opportunities for generating non-dues revenue through podcasting, including sponsorships, partnerships, and branded content initiatives

Share this program:

What You Will Learn

  • Explain the strategic value of podcasting for associations as a tool for member engagement, industry leadership, and year-round content delivery
  • Assess how podcasting can support an association’s broader marketing and communications strategy, including extending the reach of conferences, publications, and thought leadership
  • Describe the key components of launching an association podcast, including format selection, planning, production workflows, and resource considerations
  • Develop practical approaches for promoting and sustaining a podcast audience, leveraging existing association channels such as email, social media, and events
  • Identify opportunities for generating non-dues revenue through podcasting, including sponsorships, partnerships, and branded content initiatives
Register Now

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Wednesday, September 9, 2026

1:30 PM EASTERN
(10:30 AM PT / 11:30 AM MT / 12:30 PM CT)

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Price

$45 USD for Member
$75 USD for Non-member

60 minutes
Publisher

Michigan Society of Association Executives

Subjects

Marketing

Questions

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Something else? Please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

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Summary

Podcasting has emerged as one of the most dynamic and effective tactics in the association marcomm playbook. With the right strategy, podcasts can educate members, amplify your industry’s voice, and even generate non-dues revenue. In this session, we’ll explore why podcasting is such a natural fit for associations, how to get started with confidence, and what it takes to produce, promote, and sustain a successful show. You’ll walk away with practical steps, insider tips, and creative ideas that will help your association launch a podcast that truly connects with members and stakeholders.

SWL-28205

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Presenters

Colby Horton

Colby Horton is a digital publishing veteran with 25 years of experience in the association space. He’s a journalist turned... Read More

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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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How to Attend

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in evaluations, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

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SeminarWeb and Michigan Society of Association Executives programs are non-refundable.

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CAE Registered ProviderMSAE is a CAE Registered Provider. The programs in this catalog meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program offered which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.