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VALUE PRICED: $45 for members | $75 for guests

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Live Webinars

The Exhibitor Upsell Blueprint

Small Tweaks, Big Revenue

What You Will Learn

  • Learn how to identify and target high-potential exhibitors for upselling opportunities
  • Gain skills to lead effective upsell conversations that align exhibitor goals with association opportunities
  • Develop strategies that maximize revenue growth without overhauling current processes

Share this program:

What You Will Learn

  • Learn how to identify and target high-potential exhibitors for upselling opportunities
  • Gain skills to lead effective upsell conversations that align exhibitor goals with association opportunities
  • Develop strategies that maximize revenue growth without overhauling current processes
Register Now

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Tuesday, July 14, 2026

1:30 PM EASTERN
(10:30 PT / 11:30 MT / 12:30 CT)

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Reminder: Adding to your calendar does not register you for the webinar.
Price

$45 USD for Association Member
$75 USD for Non-member

60 minutes
Publisher

Texas Society of Association Executives

Questions

Already Registered? Refer to confirmation e-mail for connection instructions.

Something else? Please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

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Summary

Turning your existing exhibitor base into a powerful engine for year-round revenue growth doesn’t have to take a massive overhaul—just small, strategic adjustments to how you engage exhibitors. In this session, native Texan and co-founder of Beyond Booth Consulting, Julie Minnick, will discuss how to identify low-hanging fruit, tailor your outreach, and facilitate upsell conversations that bring value to both exhibitors and your association. Using practical insights and a detailed case study, you will walk away with a clear blueprint to maximize exhibitor ROI while strengthening their commitment to your organization.

SWL-27638

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Presenters

Julie Minnick

Julie has worked with both associations and corporate clients throughout her career, with a focus on driving revenue and... Read More

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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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How to Attend

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in evaluations, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

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Refund Policy
SeminarWeb and Michigan Society of Association Executives programs are non-refundable.

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CAE Registered ProviderMSAE is a CAE Registered Provider. The programs in this catalog meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program offered which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.